Digital Media Officer
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Digital Media Officer
Required skills
Description
Job Purpose:
To lead and execute digital media and PR strategies that
enhance organizational visibility, strengthen organizational reputation, and
drive engagement to support fundraising and advocacy goals.
Major
Responsibilities:
- Develop
and implement an integrated Media & PR strategy aligned with
organizational objectives.
- Drive
high-impact media coverage to support fundraising and corporate
partnerships.
- Build and
maintain relationships with media professionals, influencers, and digital
communities.
- Create,
edit, and manage content including press releases, reports, newsletters,
and marketing materials.
- Plan,
schedule, and publish content across social media platforms.
- Design and
execute digital marketing campaigns for awareness, fundraising, and
advocacy.
- Coordinate
and support the production of video content, including documentaries,
interviews, and testimonials.
- Collaborate
with creative teams to produce high-quality digital assets and campaign
materials.
- Monitor
and evaluate media and digital campaigns to improve reach, engagement, and
overall impact.
Required Skills:
- Strong
command of digital marketing, social media management, and PR strategy.
- Proficiency
in Adobe Photoshop, Illustrator, and Canva.
- Excellent
content writing, editing, and storytelling skills.
- Ability to
manage multiple projects and meet deadlines.
- Strong
communication and relationship-building skills.
- Creative
mindset with attention to visual detail and branding.
- Basic analytics skills to
measure campaign performance and optimize results.
Qualification: Minimum bachelor’s in media & mass communication/ marketing or related discipline
Experience: Minimum 03 Years of relevant experience
Important Notes:
·
Only shortlisted candidates will be called for a
written test and interview.
·
No TA/DA is admissible for appearing in written
test/interview.
·
Local candidates residing in
Islamabad/Rawalpindi will be given preference.
·
READ Foundation reserves the right to
stop/abolish its recruitment process.